Last updated: September 2nd, 2025

This Privacy Policy explains how SentricityCX (“we”, “our”, “us”) collects, uses, and protects your personal data when you interact with us through our website, forms, and services.

1. Data Controller

SentricityCX
London Head Office
Hamilton House, Mabledon Place, WC1H 9BB, United Kingdom
Email: hello@sentricitycx.com

2. What Data We Collect

We may collect the following types of personal data:

• Name and email address (when subscribing to newsletters or filling in forms)
• Responses provided in the CX Pulse Check assessment (survey answers)
• Technical information (such as IP address, device type, browser, for analytics purposes)

3. How We Use Your Data

We use your personal data for the following purposes:

• To send you the results of the CX Pulse Check assessment you completed
• To provide you with newsletters, updates, and invitations to events (if you have consented)
• To improve our services and customer experience

4. Legal Basis for Processing

• Performance of a contract: Sending you the results of the CX Pulse Check.
• Consent: Sending newsletters and marketing communications.
• Legitimate interests: Improving our services and ensuring website functionality.

5. Data Storage and Processors

Your personal data may be stored and processed using trusted third-party providers, including:

• Tilda (website forms)
• Typeform (CX Pulse Check tool)
• Mailchimp (email and newsletter platform – based in the USA, operating under Standard Contractual Clauses for GDPR compliance)

6. Data Retention

We keep your data only as long as necessary:

• Email addresses for newsletters: until you unsubscribe.
• CX Pulse Check results: up to 12 months after submission.

7. Sharing of Data

We do not sell or rent your personal data. Data may be shared only with trusted service providers mentioned above, solely for the purposes described in this policy.

8. Your Rights

You have the right to:

• Access the data we hold about you
• Request correction or deletion of your data
• Withdraw consent at any time (unsubscribe from emails)
• Lodge a complaint with a supervisory authority

To exercise your rights, contact us at hello@sentricitycx.com.

9. Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

10. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.